Jeep Brand Earns Polk Award for Automotive Loyalty
The Jeep Brand has been recognized by Polk for having the Most Improved Loyalty to Make for the 2011 model year. According to Polks U.S. loyalty analysis for the 2011 model year, the Jeep Brand had the greatest percentage point increase in make loyalty over the previous model year.
Jeep brand sales increased 44 percent in 2011 - versus an industry increase of 11 percent - with each Jeep model up at least 30 percent for the year. Jeep Wrangler - new, more powerful and fuel efficient for 2012 - set seven consecutive monthly sales records, and won several awards including two from leading enthusiast publications; the 4x4 Of the Year from Petersens 4 Wheel & Off-Road and Four Wheeler Of The year from Four Wheeler magazine. Jeeps redesigned Compass enjoyed a 200 percent sales increase, and sales of the Jeep Grand Cherokee - the most awarded SUV ever - increased 51 percent in 2011.
The Polk awards recognize manufacturers for superior owner loyalty performance, which is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The 2011 awards are based on an analysis of 5.5 million return-to-market events during the 2011 model year.