In this vintage ad from a 1930 issue of the Saturday Evening Post Ram Trucks were, Running Up High Mileage Cutting Down High Costs. Over 80 years later, Ram Trucks remain committed to fuel efficiency for working trucks that rack up the miles. For 2012, Ram is the only pickup manufacturer to achieve 20 [...]
http://www.ramzone.com/2012/03/08/the-more-things-change/