Motorists tooling along I-75 at Exit 78 near Auburn Hills, Mich., can now share in the launch of the 2013 Dodge Dart, as Chrysler Group LLCs World Headquarters tower is wrapped with an image of the all-new compact car offering from the Dodge brand.

The building wrap features the Dart with the American flag in the background and reflected on the hood of the vehicle. The wrap features the line, All that matters is whatâ??s ahead, which is taken from the company s Super Bowl spot, It s Halftime in America.

The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the company, said Reid Bigland - President and CEO, Dodge Brand.

The building wrap is a story in and of itself. It covers 13.5 of the 15 floors of the tower and is 116 feet wide and 145 feet tall. It will be seen by an estimated 200,000 drivers and passengers along I-75 each day.

While the wrap is a giant reminder that the Dart will begin to arrive at Dodge dealers across the country in late June, it s already been named to Ward s 10 Best Interiors List for 2012, as well as being bestowed Most Significant Vehicle honors at the North American International Auto Show by editors at Autoweek.