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What's Your Favorite Color of ... Car?


Not too many cars on the road turn heads like a Dozer Clear Coat Jeep Wrangler Rubicon (right).

Or a Redline Pearl Dodge Charger.

Or even a Blackberry Pearl Chrysler 200.

Very distinctive vehicles with very distinctive exterior paint options.

But those and the other distinctive paint options across our brands are not for everyone. In looking at the most popular car colors through May 10 for our 2012 model year sales, they re not among the top five.

Across all company brands, our customers are similar to, but not exactly like, those new car customers at other automakers -- showing our customers  distinct tastes:
  1. Gloss Black
  2. Bright Silver Metallic Clear Coat
  3. Bright White Clear Coat
  4. Tungsten Metallic Clear Coat
  5. Brilliant Black Crystal Pearl Coat
These buck the general auto industry trend as of the end of 2011, according to PPG, which has white as the new most popular car color, followed by silver and black.

Unlimited Fun in the Sun

jeepwranglerunlimitedsahara 494x329 Unlimited Fun in the Sun  jeepwrangler photo

With seating for up to five and a unique open-air design meant to make your off-road outdoor experience even better, the 2012 Jeep Wrangler Unlimited is the perfect vehicle for summer. And thanks to its fuel-efficient engine, you can Go Anywhere, Do Anything for longer.

Under the hood of every Jeep Wrangler Unlimited is the Pentastar 3.6L V6 engine, new for 2012. It delivers 285 horsepower - 40% more HP than the previous year. With 260 pound-feet of torque (10% more), the Wrangler Unlimited is 26% faster at 0-60 mph*.

The best part of all? The new engine makes the Wrangler Unlimited considerably more fuel efficient, so you can enjoy an EPA estimated 21 MPG HWY. In other words, you can go the extra mile whether you re on or off-road this summer.

Make this summer the summer of Unlimited fun.Visit Jeep.com for more and go take a test drive at your local Jeep dealership.

AUBURN HILLS, Mich., May 14, 2012 /PRNewswire via COMTEX/ -- A $500 Military Appreciation Bonus Consumer Cash allowance will be applied toward the retail purchase or lease of a new, eligible Chrysler, Jeep, Dodge, Ram Truck, or FIAT brand vehicle

All franchised Chrysler Group dealers are eligible to participate

Bonus cash offered for limited time

Chrysler Group LLC today announced that the company will expand its support for the U.S. military by adding a $500 Military Appreciation Bonus Consumer Cash allowance to the retail purchase or lease of a new, eligible Chrysler, Jeep, Dodge, Ram Truck, or FIAT brand vehicle from May 14 through May 31, 2012.

Truck people know what it means to be prepared.

Whether it s a first-aid kit or jumper cables, RAM owners in particular can be counted on to come through with the right tool when their fellow drivers are in need.

Being nearly summer, RamZone would like to remind you that your RAM is truck enough to carry more than just the basics, especially with the RamBox Cargo Management System along for the ride.

Here are ten suggestions for items to keep in your RAM truck during the summer months, because you never know when that old two-track in the woods will tempt you off the main road.

1. Bug spray - The deep woods mean less people and more mosquitoes. Sometimes it s a trade-off you can live with.

2. Sunglasses - Look cool and see well, even in the most blinding summer sun.

3. Camera - RAM fans have a perspective all their own, one worth sharing.

4. Fishing pole - Give a man a fish and feed him for a day; give a man a RAM and no fishing hole is out of reach.

5. Suntan Lotion - Nothing spoils summer faster than a sunburn.

6. Beef jerky - The original energy snack.

7. Ear plugs - For concerts, fireworks, and clearing logs from the two-track with your chainsaw.

8. Chainsaw - See number 7.

9. Atlas/map - Your RAM truck works in terrain where that smartphone map app might not. That s partly why you drive it, remember?

10. Camp chair - Because who wants to stand around the campfire?

Did we miss any? Let us know what you carry in your truck when the weather turns warm.

Jeep Wrangler Sport Takes the Cake

At the 46th Annual Moab Easter Jeep Safari, Jeep Blog learned what capability really means. A stock, manual transmission 2012 Jeep Wrangler Sport crawled and navigated some of the toughest events that Moab has to offer. Tall ledges? Big ridges? No problem. The stock Sport performed like a champion.

While handily maneuvering all types of rugged terrain in Moab, Jim Repp, Jeep Brand engineer, explained to Jeep Blog what makes the stock Jeep Wrangler Sport off-road ready.

Having a car with lockers and a 4:1 [low-gear ratio] makes the driving experience a little different, but the reality is that the basic stuff is in the Wrangler Sport, Repp explained. The capability is there - the ground clearance, the approach and departure angles, and the articulation - it s all there.

We joke in engineering that the Wrangler is the cake and a vehicle like the Rubicon is the icing on the cake, said Repp. In a Jeep Wrangler Sport, the cake is there - all the ingredients are baked in.

So, what ingredients are baked into this off-road cake? The suspension articulation is basically the same [as the Jeep Wrangler Rubicon]. The ground clearance is a little less, but your approach, departure, and brake over angles - when we design those we make them the lowest they can be to meet our general parameters. It still maneuvers, it still steers, it s got traction, and the brake traction control is very effective even when you use a street tire.

Ready to Go Anywhere, Do Anything in a 2012 Jeep Wrangler Sport? Head over to Jeep.com for more.



Motorists tooling along I-75 at Exit 78 near Auburn Hills, Mich., can now share in the launch of the 2013 Dodge Dart, as Chrysler Group LLCs World Headquarters tower is wrapped with an image of the all-new compact car offering from the Dodge brand.

The building wrap features the Dart with the American flag in the background and reflected on the hood of the vehicle. The wrap features the line, All that matters is whatâ??s ahead, which is taken from the company s Super Bowl spot, It s Halftime in America.

The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the company, said Reid Bigland - President and CEO, Dodge Brand.

The building wrap is a story in and of itself. It covers 13.5 of the 15 floors of the tower and is 116 feet wide and 145 feet tall. It will be seen by an estimated 200,000 drivers and passengers along I-75 each day.

While the wrap is a giant reminder that the Dart will begin to arrive at Dodge dealers across the country in late June, it s already been named to Ward s 10 Best Interiors List for 2012, as well as being bestowed Most Significant Vehicle honors at the North American International Auto Show by editors at Autoweek.

The Dart Story: Fuel Economy

dartfueleconomy5881 The Dart Story: Fuel Economy  dart models photo

The first numbers are out, and the 2013 Dodge Dart is already shaping up as world-class contender in fuel economy.  Here are the recently announced EPA fuel economy ratings for several of Dart s state-of-the-art powertrain combinations:

The all-new 2.0L Tigershark engine combined with the all-new six-speed manual transmission brings new levels of fuel efficiency and performance to Dart.  Recently receiving an EPA fuel economy rating of 25 mpg (miles per gallon) in city driving, 36 mpg on the highway and a combined rating of 29 mpg, the all-new Dodge Dart is capable of offering impressive savings at the pump.  And with 160 hp and 148 lb-ft of torque, unlike much of its competition, the all-new Dart delivers fuel efficiency without compromising performance.

For added performance and dramatic increase in torque, Dodge has taken fuel efficiency to a whole new level with Fiat s award-winning 1.4-liter MulitAir Turbo Intercooled engine.  With an EPA rating at 27 mpg City, 39 mpg highway, and 29 mpg combined when equipped with the six-speed manual transmission the all-new Dart provides the ultimate combination of power and fuel efficiency.

Dodge will also introduce a Dodge Dart Aero model (available in the third quarter of 2012) that will achieve at least 41 mpg on the highway. Stay tuned!

Chrysler Group: Revv'd Up in the Motor City

 






















There are a number of consistent themes since Chrysler Group LLC was formed through the alliance with FIAT Group in 2009. Improving manufacturing and vehicle quality, and offering vehicles that are as unique as our customers are two of them.

Another is our clear commitment to the City of Detroit.

The latest example is this morning s announcement of moving about 70 people into the former Dime Building in Detroit. Now called Chrysler House, we ll occupy the top two floors and about 33,000 square feet of space in the 23-story building.

By late summer, our Great Lakes Business Center will be in the Chrysler House, and several corporate functions will have use of the space, including an office and conference area for CEO Sergio Marchionne. The Chrysler House is owned by Rock Ventures LLC, the umbrella entity formed to provide operational coordination, guidance and integration of Detroit businessman Dan Gilbert s portfolio of companies, investments and real estate.

Want more proof about our commitment to the City of Detroit?

What about the Born of Fire/Imported from Detroit video?

And, then there s JNAP. Since opening in 1991, the Jefferson North Assembly Plant has rolled out Jeep Grand Cherokees, Commanders and Dodge Durangos. Today, JNAP employs nearly 2,900 people with another 1,100 more to be added by the first quarter of 2013.

How about our Mack Avenue Engine Complex I and II? The Mack complex turned out its first engine in 2000, and today employs about 180 people at the two locations.

Don t forget about Conner! This year, the Conner Avenue Assembly Plant will once again  hand-build SRT Vipers. CAAP will employ about 150 people once production is up and running. See this video for a look inside the home of the SRT Viper.

With JNAP and CAAP, Chrysler is the only automaker with two manufacturing operations within  Detroit city limits.

There s also the Jeep brands partnership with the Jalen Rose Academy, 15000 Trojan St.

So, while our HQ may be in Auburn Hills and we have assembly, other manufacturing operations and offices throughout North America and around the world, our soul will always be in Detroit.


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A computer-generated image of the new signage for the new Chrysler House in Downtown Detroit. For the first time in its history the Chrysler Group, will have an office presence in downtown Detroit. As part of the plan, Chrysler Group will rename the historic Dime Building Chrysler House and will move its Great Lakes Business Center and several corporate functions into the top two floors of the 23-story building.

Dart First with Wireless Charging

Here an industry first from Dodge and Mopar: The 2013 Dart will offer cordless, hands-free recharging of smart phones, MP3 players, and similar personal devices.

Neatly integrated into the Dart center console bin, the cordless charger is compatible with iPhone, Blackberry, Android, and other popular mobile platforms.  A fitted case tailored to the specific device is required and included with the charger at a preliminary list price of $199.99 plus installation.

The innovative Mopar technology will be offered first in the all-new 2013 Dart, which arrives in Dodge showrooms in the second quarter of 2012.


JP012 102WRblog 494x271 2012 Jeep® Wrangler Unlimited Altitude Edition Reaches New Heights jeepwrangler photo

Jeep brand enthusiasts are in for a special treat. Introducing the 2012 Jeep Wrangler Unlimited Altitude edition, a vehicle with a customized look that you can drive straight off the showroom floor.

The limited-production Jeep Wrangler Unlimited Altitude edition arrives at Jeep dealers next month. One look at the vehicle and it s pretty clear why it will sell out.

The Jeep Wrangler Unlimited Altitude edition comes with eighteen-inch, five-spoke alloy wheels with black-painted spokes and polished wheel rings. The body-color hardtop matches the painted center sections on the front and rear bumpers. The striking customized look is completed with a Mopar black fuel fill door, a matte black Jeep grille badge and a black tone-on-tone hood.

Inside the Jeep Wrangler Unlimited Altitude edition, a stunning red-and-black theme pervades.  Red accent stitching adorns the black leather seats, door panels, center arm rest, floor mats, and steering wheel.

Under the hood, the Pentastar 3.6-liter V-6 engine, standard in every 2012 Jeep Wrangler, delivers fuel efficiency and power to make the Jeep Wrangler Unlimited Altitude edition capable on- and off-road.

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